Make-A-Wish | The Princess
Non Profit Marketing VideoIndustry: Non Profit
Location: Ronkonkoma,, New York
Video Type: Fundraising Video
We created this non profit video for Make A Wish. “The Princess” that tells story of a little girl named Nikolina. We follow her experiences preparing for her royal ball held in New York on May 7th, 2015 along with over 800 guests.
Case Study
OBJECTIVES
- Tell the story of a cancer survivor
- Highlight the part Make-A-Wish plays in the healing process
- Capture the real emotional journey of the family of a child with cancer
- Show how the people at Male-A-Wish make a child’s wish come to beCreate a powerful Fundraising Tool to be screened at a gala.
SERVICES USED
- Conceptual Planning
- Marketing Strategy
- Multiple location scouts
- Video Production
- Visual Effects
WHAT WE DID
Nikolina was diagnosed with leukemia at the age of 3. Today she is a healthy 7 year-old who helps other kids going through the same thing. When Make-A-Wish approached Nikolina and her family about a wish, Nikolina immediately knew she always wanted to be a princess.
We crafted this non profit video using a three act story structure. We choose our shots and configured our interview questions to help mold Nikolina’s story, which spanned years, into this one short film.
So I guess you want to see how the story ends right?
Watch Princess Nikolina transform into a princess at her very own Make-A-Wish Royal Ball
