Make A Wish: The Princess

Non Profit Marketing Video
Client: Make A Wish
Industry: Non Profit
Location: Ronkonkoma,, New York

Video Type: Fundraising Video

We created this non profit video for Make A Wish. “The Princess” that tells story of a little girl named Nikolina. We follow her experiences preparing for her royal ball held in New York on May 7th, 2015 along with over 800 guests.

Case Study

OBJECTIVES

  • Tell the story of a cancer survivor
  • Highlight the part Make-A-Wish plays in the healing process
  • Capture the real emotional journey of the family of a child with cancer
  • Show how the people at Male-A-Wish make a child’s wish come to beCreate a powerful Fundraising Tool to be screened at a gala.

SERVICES USED

  • Conceptual Planning
  • Marketing Strategy
  • Multiple location scouts
  • Video Production
  • Visual Effects

 

WHAT WE DID

Nikolina was diagnosed with leukemia at the age of 3. Today she is a healthy 7 year-old who helps other kids going through the same thing. When Make-A-Wish approached Nikolina and her family about a wish, Nikolina immediately knew she always wanted to be a princess.

We crafted this non profit video using a three act story structure. We choose our shots and configured our interview questions to help mold Nikolina’s story, which spanned years, into this one short film.

So I guess you want to see how the story ends right?

Watch Princess Nikolina transform into a princess at her very own Make-A-Wish Royal Ball

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