Sunrise Day Camp About Us Videos

Where Children With Cancer Find A New Beginning Every Day…

Client: Sunrise Day Camp
Industry: Non-Profit
Location: Oceanside, New York
Video Type: About Us Videos
About This Video Project:
We created these videos for Sunrise Day Camp. They were played during their 2020 Sunrise Live charity event, hosted by celebrity Andy Cohen.

OBJECTIVES

  • Create 2 About us videos highlighting Sunrise’s Long Island & Pearl River day camps
  • Highlight 1 particular camper’s story from each of the 2 day camps
  • Give an in-depth view of the fun and hope provided to kids with cancer and their siblings
  • Show how Sunrise Day Camp not only provides a place for kids with cancer to get away from the hospital environment but also is an emotional and mental form of medicine through joy and happiness

SERVICES USED

  • Conceptual Planning
  • Video Production
  • Post Production
 

WHAT WE DID

Sunrise Day Camp hired us to create two 5 – 10 minute videos highlighting 2 of their New York day camps and 1 family’s story from each of the camps. Sunrise is a non-profit organization that allows kids with cancer and all their siblings to attend their summer camps free of charge. They rely on their donors to provide the funds needed to send these children to camp each year. We created these videos to play during a live, online charity event which helped them raise over $250,000. It was quite an honor to be a part of helping Sunrise bring happiness to more children’s lives. We shot the videos in 1 full day for each camp.
 

LONG ISLAND CAMP

Day 1 was close to home at the Long Island camp located in Wheatley Heights, NY. We saw the happiness, smiles, laughter, songs, dance, activities and miraculous energy. This lift’s the kid’s spirits and creates a strength inside them that gives them more reasons to fight through their illnesses.
 
We highlighted the story of Juliana (JuJu) who was the sibling of Jordan who unfortunately lost his battle with cancer in 2014. We interviewed their mother Nyta as she spoke about the magic of Sunrise and how it has helped her and her daughter JuJu get through their tough loss. They’re considered family at Sunrise and JuJu has been attending camp every year since the loss of Jordan, although he is no longer with us.
 
This speaks volumes to Sunrise’s dedication and efforts to help their families face adversity. We filmed kids playing, interviews with volunteer staff and CEO Arnie. We then compiled an inspirational video that encompasses the majesty and wonder behind the camp and its mission.
 

PEARL RIVER CAMP

Day 2 was up to Orangeburg, NY to visit the Pearl River day camp and the family of a little girl named Georgia. She has 2 little twin brothers and an older brother who all attend camp with her each year. Her mother is a cancer survivor herself who volunteers at the camp over the summer as a nurse. The stories of these families and the Sunrise Day Camp are inspiring and leave you with a sense of appreciation for life.
 
If you feel compelled to take part in sending a child to camp, any amount of donation is much appreciated by Sunrise. You can help by clicking the link below and clicking the Donate button on the top right of the page.

http://www.sunriseassociation.org

 

 

Campers participating in song and dance during their daily morning “Round-Up” before they start their day of fun and activities

Let Us Know How We Can Help

800-856-9084

12 Video Strategies You Need To Know

This guide will help you create the perfect marketing video. Whether you produce videos in-house or hire professionals, these 12 techniques will help every business grow.

You did it.