Sunrise Live 2021 Video Campaign

Where children with cancer find a new beginning every day

Client: Sunrise Association
Industry: Non-Profit
Video Type: Awareness
Messaging Type: Interview-Based

About This Video Project

Sunrise Association is a non-profit organization that sends kids with cancer and their siblings to Sunrise’s summer day camps for free each year. They hired us to create 5 videos to play during the 2021 Sunrise Live virtual fundraising event hosted by celebrity television and radio talk show host, Andy Cohen. They were the centerpieces of the evening, helping attract large donations and families to become more involved with Sunrise.

The event wound up raising over $500,000 in donations. In 2021, the cost of sending 1 child to camp was $6,000 per child. These fundraisers help guarantee that any child and their siblings get the opportunity to attend the closest Sunrise Day Camp to them around the world. The magic of Sunrise shines in these children’s eyes and it is quite amazing to see their happiness while they are attending camp. There’s no doubt that Sunrise’s efforts give children strength, hope, a chance to be a kid, and play a huge role in each child’s battle with cancer.

We put together the stories of two campers from New York. One is from Long Island and the other from Pearl River. Sunrise welcomes these children with open arms and makes them feel like part of one large Sunrise family. The purpose of these videos is to spread awareness of the family’s struggles and how Sunrise has positively impacted their lives along with the lives of many others.

Sunrise Association | Westchester Camper Story

For this video, we spent the day with Jenaye (Nay Nay) and her family at their home in Westchester, NY. We filmed interviews with her parents as they told their story about Nay Nay and her battle with cancer. Nay Nay is a bundle of joy and brings light to this world with her positivity, quirkiness, and caring heart. We spent time filming her doing things she loves around the house and outside. Nay Nay gave us each a hug saying she would miss us when we left. This was very touching and quite adorable! She even went so far as to draw each of us and sign it with her name so we would have something to remember her by. We are so happy that we got the opportunity to be blessed with Nay Nay’s positive energy!

Sunrise Association | 2021 Pre-Show

This video was created for the pre-show to the 2021 Sunrise Live virtual fundraising event. It played as people settled in and got ready to watch the main event. Interviews with alumni campers, camper siblings, and images plus recordings of campers were used to create this edit. We have text on-screen that highlights stats and helps show many achievements and new additions that Sunrise has had throughout its life of 15 years. The video highlights many touching moments in people’s lives who have felt the magic of Sunrise and the community they have created. It also gives the viewer a look back throughout the years to show how Sunrise has grown into the organization it is today.

Sunrise Association | 2021 Long Island Honorees

This video highlights the 2021 Long Island honorees Danielle and Michael Ramin as they speak about their efforts and how they are honored to be a part of Sunrise’s mission. We set up the interviews in the comfort of their living room and heard their touching story as their hearts poured out about their journey with Sunrise. It was a pleasure to meet the Ramins and know that because of people like them, Sunrise can continue to reach the lives of children in need through love and compassion as they move forward with their heartwarming mission.

Sunrise Association | 2021 Westchester Honorees

This video highlights the 2021 Westchester honorees Beth Stark & Howard Fiddle as they speak about their efforts and contributions to Sunrise over the years. We interviewed them at their beautiful home to hear the story of their relationship with Sunrise. They contribute generously to Sunrise each year and Beth has become part of the Sunrise on Wheels program at their local hospital, dedicating much of her time to Sunrise and the children. It was a pleasure to meet Beth and Howard, hear their story, and know that they both play major roles in keeping Sunrise’s mission alive.

The story of Long Island camper John and his family is located at the top of this page and is one that we found quite compelling. We interviewed his parents as they spoke about John’s condition and the journey throughout treatment. John’s dad got pretty emotional and you could feel the impact that John’s situation has on the family. We then began to film John and his two sisters as they played some games inside and had fun outdoors. They didn’t want to stop and were so excited to show us their toys and skills. We spent a half day with them before heading up to Westchester to film a couple who were being recognized by Sunrise as honorees for 2021.

It’s quite an honor to help Sunrise fulfill its mission of bringing happiness and positivity to the children who attend camp each year. Sunrise breathes those qualities on a daily basis which in turn helps children find the spirit to stay strong during hard times. Having hope and something awesome like Sunrise Day Camp to look forward to each summer, we like to believe has played a huge role in the reason why some of these kids pull through and survive their battle with cancer.

If you feel compelled to help Sunrise in its mission, please visit the link below to learn how.
http://www.sunriseassociation.org