Sunrise Live 2020 Video Campaign

Bringing back the joys of childhood to children with cancer and their siblings worldwide

Client: Sunrise Association
Industry: Non-Profit
Video Type: Awareness
Messaging Type: Interview-Based, Scripted Teleprompter

About This Video Project

Sunrise Association is a non-profit organization that sends kids with cancer and their siblings to Sunrise’s summer camps each year for free. We were hired to create 5 videos to play during their 2020 Sunrise Live virtual fundraising event hosted by celebrity television and radio talk show host, Andy Cohen.

The event wound up raising over $500,000. In 2020, the cost of sending 1 child to camp for the summer was $6,000 per child. This fundraiser helps guarantee that any child and their siblings get the opportunity to go to one of Sunrise’s camps. The magic of Sunrise shines in the children’s eyes and it is quite amazing to experience their happiness as they attend camp. There’s no doubt that Sunrise’s camps give them strength and play a huge role in each child overcoming their battle with cancer.

Sunrise’s entire operation was upended by COVID-19. All of their camps were closed for the entire summer of 2020 due to the pandemic. Sunrise had us produce a video that highlighted their efforts to adapt to the restrictions in place. They developed virtual events and activities for the children to participate in. They also sent each camper a “Camp in a Box” to give them supplies, arts & crafts, and fun stuff to use during the virtual events and on their own time.

Sunrise Live_COVID Response 2020_FullRes_1

Sunrise Live_COVID Response 2020_FullRes_0

For the COVID Response video, we filmed CEO Arnie Preminger looking at the camera while reading a teleprompter. We paired that with visuals that Sunrise sent to us to show all of the amazing work and effort that Sunrise accomplished during this time.

We put together the stories of two campers, one from Long Island and one from Pearl River. The purpose of these videos is to give viewers insight into the lives of these families. The videos also portray the selfless efforts that Sunrise makes to help diagnosed children and their siblings. Sunrise welcomes these children and makes them all feel like part of one large Sunrise family. These videos aired during the live virtual fundraising event. They were the centerpieces of the evening, attracting large donations and families to become more involved with Sunrise’s efforts.

Sunrise Association | Long Island Camper Story

For this video, we highlighted the story of Juliana (JuJu). She was the sibling of Jordan, a camper who unfortunately lost his battle with cancer in 2014. We interviewed their mother Nyta as she spoke about the magic of Sunrise and how it has helped her and her daughter cope with their loss. They’re considered family at Sunrise and JuJu is still welcome to attend camp even though Jordan is no longer with us. This portrays the caring dedication that Sunrise has for not just the children who are diagnosed, but their entire families as well.

Sunrise Association | Pearl River Camper Story

This video focuses on Sunrise camper John and his little sister Ava. We filmed them playing in the yard and driveway at their home in Westchester, NY. The incredible energy and excitement they had when the words Sunrise Day Camp came out of our mouths was incredible! Their happiness and love for Sunrise showed as they were more than willing to be on camera as they ran around the yard playing together that day. While interviewing their parents, they told us John’s story and explained how Sunrise has played a huge role in all of their lives. We are honored to have been trusted to share their journey with the world.

Sunrise Association | Commercial

Sunrise had us create a commercial to play during the 2020 Sunrise Live fundraising event. We used motion graphics with text over images and videos. The graphics highlight statistics about cancer and give insight into the struggles that these children face. This video explains the power of donations and how that’s what enables Sunrise Association to bring joy to children’s lives each and every year.

Sunrise Association | Long Island Honorees

To end off the virtual fundraising event, we filmed the Contillos as they spoke to viewers from their beautiful home on Long Island, New York. They were chosen by Sunrise as 2020 Long Island honorees for their family’s efforts and donations. This video includes some home recordings of Sunrise campers giving thanks to the organization. It’s due to the efforts and contributions of people like them that Sunrise is able to keep progressing in its mission to bring the joys of childhood to children with cancer and their siblings each year.

If you feel compelled to help Sunrise’s mission, please visit the link below to get involved.

http://www.sunriseassociation.org