ARF Hamptons 2021 Video Campaign

Animal Rescue Fund of the Hamptons (ARF) asked us to create four videos for the ARF Hamptons 2021 annual fundraiser. ARF is a non-profit that rescues cats and dogs in the Hamptons and all across the country. Due to the COVID-19 pandemic, they were going to be doing a hybrid in-person/Livestream event and wanted to make sure the content they played was engaging to those viewing from home.

The first video was a mini-documentary called “Overlooked.” This video would cover the animals at ARF that weren’t so easily adopted. For this video, we focused on two animals. A dog named Mogli and a cat named Todd. There was a fascinating story behind each one of these animals’ rescues and adoption.

Mogli was abandoned at a garbage dump in Texas when he was just a puppy. His trauma was so intense that it took ARF seven years to find him a home. Mogli’s story highlights ARF’s dedication to never abandoning an animal. Through interviews, we learned about the special training and attention Mogli received from the ARF staff. We were also lucky enough to interview Mogli’s adopters who showed us what it truly means to have a big heart.

We created this one-minute commercial to help ARF spread the word about what they do. They wanted to illustrate the love they give to the animals at their shelter and how it differs from other places. They also wanted to state ARF’s mission, which is to eliminate the needless euthanizing of animals who can be saved. Their only caveat was they didn’t want this to be an ad that made the people watching it feel hopeless. The video had to feel uplifting while still communicating the issues they face.