AHRC Foundation Fundraising Video
Helping People with Disabilities Throughout the Span of Their Lives
Client: AHRC Foundation
Industry: Non-Profit
Video Type: Awareness Video
Messaging Type: Interview-Based
About This Video Project
AHRC Foundation is a non-profit that hired us to create an educational video to be played during a live fundraising event. Its mission is to help disabled people with various services that they may need throughout their lives. They do this by granting funds to community organizations on Long Island that support children and adults with intellectual and developmental disabilities. They asked us to help explain AHRC Foundation’s role as a parent organization that provides funds to different sister organizations like HorseAbility and AHRC Nassau.
After a pre-production meeting, we were clear with the messages that we wanted to get across in the video. This was a multiple-day shoot that included interviews with representatives from some of the organizations they help, b-roll footage of the HorseAbility grounds as well as the new construction at the Wheatley Farm and Arts Center. We used motion graphics as a visual aid in differentiating each organization. Here’s what AHRC Nassau had to say about their experience:
“It was a pleasure working with the Pennylane team! They provided well-rounded service, making sure our message was clear and powerful and keeping us on track given our quick turnaround time. We would highly recommend and look forward to working with Pennylane again in the future!”
– AHRC Nassau
