PPC stands for Pay-Per-Click and it means exactly what it says. You are paying for an advertisement every time someone clicks on it.
Now this may seem a little scary if you’re paying for the ad. Don’t worry you have control over how relevant you make your ad and who you put it in front of. This allows you to not overspend but instead, optimize your ad for the best ROI.
Have you ever seen those top search results with the little “Ad” icon to the left of it? That’s PPC.read more
What's Covered: What Is Email Marketing? Email Audience Email Sender Name Email Subject Line Email Body Call To Action Email Signature Subscribers Who Don't Engage To Send or Not Send Key Email Analytics A/B Testing Emails What Is Email Marketing? Email Marketing is...read more
In our digital era, there are 10 digital marketing strategies every business should be working on. This post will outline these 10 essential marketing strategies so you can decided what you're already doing and what you may need to do more of. While each...read more
All too often we encounter businesses and non-profits that make the same mistake time and time again. They hire a video production company to produce a single marketing video promoting their product, service or brand for the entire year. This may be better than no...read more
Social Responsibility is Building Companies Corporate Social Responsibility is a mindset that companies adopt as they grow larger. It's their way of giving back and making a positive impact on the community, employees, stakeholders, investors, and the public....read more