DIGITAL MARKETING

How to Write Great Website Content

How to Write Great Website Content

How to Write Great Website Content Writing Great Copy Writing great website content is an art form. Brands have made incredible profits from skillfully written copy that drives customers to take action. Conversely, money has been lost from companies who do not use...

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Google Analytics: Five Big Metrics

Google Analytics: Five Big Metrics

A website without metrics is like a car without mirrors. Without them, your view is severely limited. In this post, we’ll look at Google Analytics and its ability to serve relevant, actionable data to make improvements to your website. If you have a website, you need...

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PPC (Pay-Per-Click): The Beginner’s Guide

PPC (Pay-Per-Click): The Beginner’s Guide

PPC stands for Pay-Per-Click and it means exactly what it says. You are paying for an advertisement every time someone clicks on it.

Now this may seem a little scary if you’re paying for the ad. Don’t worry you have control over how relevant you make your ad and who you put it in front of. This allows you to not overspend but instead, optimize your ad for the best ROI.

Have you ever seen those top search results with the little “Ad” icon to the left of it? That’s PPC.

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Email Marketing Strategies That Work!

Email Marketing Strategies That Work!

What's Covered: What Is Email Marketing? Email Audience Email Sender Name Email Subject Line Email Body Call To Action Email Signature Subscribers Who Don't Engage To Send or Not Send Key Email Analytics A/B Testing Emails What Is Email Marketing? Email Marketing is...

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