What's Covered In This Article What is Keyword Research? Why is Keyword Research Important? Strategies to Find Great Keywords Best Tools for Keyword Research Wrap Up What is Keyword Research? Keyword research is the process of researching the most popular and...read more
What's Covered In This Article What is a Heatmap? Heatmaps Show Where People Are Clicking How To Use Heatmap Analytics Top 3 Recommended Heatmap Tools Wrap Up What is a Heatmap? A heatmap shows where visitors have clicked on your page. How far they scroll...read more
How to Write Great Website Content Writing Great Copy Writing great website content is an art form. Brands have made incredible profits from skillfully written copy that drives customers to take action. Conversely, money has been lost from companies who do not use...read more
A website without metrics is like a car without mirrors. Without them, your view is severely limited. In this post, we’ll look at Google Analytics and its ability to serve relevant, actionable data to make improvements to your website. If you have a website, you need...read more
PPC stands for Pay-Per-Click and it means exactly what it says. You are paying for an advertisement every time someone clicks on it.
Now this may seem a little scary if you’re paying for the ad. Don’t worry you have control over how relevant you make your ad and who you put it in front of. This allows you to not overspend but instead, optimize your ad for the best ROI.
Have you ever seen those top search results with the little “Ad” icon to the left of it? That’s PPC.read more
What's Covered: What Is Email Marketing? Email Audience Email Sender Name Email Subject Line Email Body Call To Action Email Signature Subscribers Who Don't Engage To Send or Not Send Key Email Analytics A/B Testing Emails What Is Email Marketing? Email Marketing is...read more
In our digital era, there are 10 digital marketing strategies every business should be working on. This post will outline these 10 essential marketing strategies so you can decided what you're already doing and what you may need to do more of. While each element of...read more
All too often we encounter businesses and non-profits that make the same mistake time and time again. They hire a video production company to produce a single marketing video promoting their product, service or brand for the entire year. This may be better than no...read more
Social Responsibility is Building Companies Corporate Social Responsibility is a mindset that companies adopt as they grow larger. It's their way of giving back and making a positive impact on the community, employees, stakeholders, investors, and the public....read more