Porn has been one of the greatest trend forecasters in regards to how companies do business. Now they’ve set their sites on the next big thing…virtual reality (VR). Some critics may try to persuade you that it’s just another fad. Others may think it’s just for games. The Fact is that the world’s biggest companies have been investing billions into VR. They know something most don’t. VR is about to change the world.
Here are some facts about the porn industry. Did you know that…
- The porn industry is the reason VHS (not BetaMax) became a household name?
- BluRay (not HD DVD) won the war because of porn?
- Porn (not Amazon) pioneered online payments which is now a 340 billion dollar industry?
The Biggest Players In Virtual Reality
In 2014, Facebook bought virtual reality company Occulus for 2 billion dollars. CEO Mark Zuckerberg has confirmed it’s not just about gaming. Zuckerberg told the Bloomberg Business that he thinks (games are) the gateway drug for VR.” He adds that he wants “Facebook to own VR the way Apple and Google own mobile.”
The gateway drug for VR
– Mark Zuckerberg
According to Reuters over the last year the number of businesses focusing on VR has gone up by 375%. Then there is the 1.2 billion invested in just the 1st quarter of 2016. Plus the prediction of 80 billion dollars in revenue by 2025. The porn industry is not waiting for mainstream to finally catch on. Once again they are not only becoming the early adopters, they are becoming the leaders in another billion dollar industry.
Of course, along with VR there is AR. Augmented Reality is like VR on steroids. It uses the existing environment but overlays new information on top of it. If you haven’t seen it yet, this will blow your mind.
And of course companies like Leap Motion are creating radical shifts in hand tracking software with Orion. This kind of technology can be implemented in countless ways to enhance business around the world.
According to The Street these are the 5 top stocks to keep your eye on because VR is here to stay:
IT’S ABOUT THE EXPERIENCE
It all comes down to how your audience engages with what you are trying to tell them. If you’re trying to dominate your market, you need to embrace technology. Those who refuse to change will be left behind.
You Visit CEO Abi Mandelbaum explains how important VR is. He compares VR today to what mobile technology was like years before it dominated the market. You Visit is one of the earlier pioneers of the VR/AR world. Their massive 360 library is changing business every day. Learn more about them here.
Today your target audience is consumed with distraction. Cell phone rings, text messages, Facebook and Twitter notifications. Their watching your marketing video online and concentration breaks immediately. They have disengaged from your message just like that. Now imagine the same viewer in a full 360 degree world of your creation. They are immersed into your message without any distractions. You have 100% of their visual and audible attention. Imagine the power of that kind of marketing. So what are you waiting for?
Pennylane is a consultant and expert in video marketing. If you want to learn more or consider different strategies with using video marketing, contact us today.