Sunrise Live 2020 Video Campaign
Bringing back the joys of childhood to children with cancer and their siblings worldwide
About This Video Project
Sunrise Association is a non-profit organization that sends kids with cancer and their siblings to Sunrise’s summer camps each year for free. We were hired to create 5 videos to play during their 2020 Sunrise Live virtual fundraising event hosted by celebrity television and radio talk show host, Andy Cohen.
The event wound up raising over $500,000. In 2020, the cost of sending 1 child to camp for the summer was $6,000 per child. This fundraiser helps guarantee that any child and their siblings get the opportunity to go to one of Sunrise’s camps. The magic of Sunrise shines in the children’s eyes and it is quite amazing to experience their happiness as they attend camp. There’s no doubt that Sunrise’s camps give them strength and play a huge role in each child overcoming their battle with cancer.
Sunrise Association | Long Island Camper Story
Sunrise Association | Pearl River Camper Story
This video focuses on Sunrise camper John and his little sister Ava. We filmed them playing in the yard and driveway at their home in Westchester, NY. The incredible energy and excitement they had when the words Sunrise Day Camp came out of our mouths was incredible! Their happiness and love for Sunrise showed as they were more than willing to be on camera as they ran around the yard playing together that day. While interviewing their parents, they told us John’s story and explained how Sunrise has played a huge role in all of their lives. We are honored to have been trusted to share their journey with the world.
Sunrise Association | Commercial
Sunrise Association | Long Island Honorees
To end off the virtual fundraising event, we filmed the Contillos as they spoke to viewers from their beautiful home on Long Island, New York. They were chosen by Sunrise as 2020 Long Island honorees for their family’s efforts and donations. This video includes some home recordings of Sunrise campers giving thanks to the organization. It’s due to the efforts and contributions of people like them that Sunrise is able to keep progressing in its mission to bring the joys of childhood to children with cancer and their siblings each year.