Social Media Campaign | Sullivan & Cromwell

Short-form Legal Industry Videos

Client: Sullivan & Cromwell LLP
Industry: Legal
Video Type: Recruitment Video
Messaging Type: Interview-Based

About This Video Project

We partnered with Sullivan and Cromwell to create a social media campaign aimed at highlighting the firm’s commitment to diversity, equity, and inclusion (DEI), mentorship, parental support, and mock trial preparation. Over the course of the project, we produced around 20 videos that showcased these key initiatives, drawing from existing interviews repurposed from a larger project.

This approach not only maximized the impact of the content but also allowed the firm to get the most value out of their video budget. By strategically reusing footage, we were able to craft engaging stories that resonated with their audience while highlighting the firm’s values and supportive culture.

If you’re looking to extend the reach of your existing content and elevate your firm’s presence, let’s discuss how we can help you make the most of your video investment.