DIGITAL MARKETING

What's Covered In This Article How To Manage Your Facebook Business Page How To Analyze Facebook Insights Wrap Up Facebook is the #1 platform that connects you to your audience. It's an invaluable resource for distributing content, interacting with customers and...

What's Covered In This Article What are Stock Images Benefits of Using Stock Images Our 5 Favorite Stock Image Libraries Wrap Up What are Stock Images? Stock images are a powerful resource available to marketers. Through stock photo marketplaces you can purchase off...

What's Covered In This Article How To Manage Your Social Media 5 Great Tools Wrap Up Social media is a normal part of our everyday lives. Through social we can interact with our fans, manage content, launch products, and build an audience. We can also build a brand,...

What's Covered In This Article What is a DIY Graphic Design Tool? Top 3 Reasons to Use a DIY Graphic Design Tool 3 DIY Tools That We Love Wrap Up What is a DIY Graphic Design Tool? A do it yourself (DIY) graphic design tool is an online tool that allows a person with...

What's Covered In This Article What is Keyword Research? Why is Keyword Research Important? Strategies to Find Great Keywords Best Tools for Keyword Research Wrap Up   What is Keyword Research? Keyword research is the process of researching the most popular and...

What's Covered In This Article What is a Heatmap? Heatmaps Show Where People Are Clicking How To Use Heatmap Analytics Top 3 Recommended Heatmap Tools Wrap Up What is a Heatmap? A heatmap shows where visitors have clicked on your page. How far they scroll down. And at...

How to Write Great Website Content Writing Great Copy Writing great website content is an art form. Brands have made incredible profits from skillfully written copy that drives customers to take action. Conversely, money has been lost from companies who do not use...

A website without metrics is like a car without mirrors. Without them, your view is severely limited. In this post, we’ll look at Google Analytics and its ability to serve relevant, actionable data to make improvements to your website. If you have a website, you need...

PPC stands for Pay-Per-Click and it means exactly what it says. You are paying for an advertisement every time someone clicks on it.

Now this may seem a little scary if you’re paying for the ad. Don’t worry you have control over how relevant you make your ad and who you put it in front of. This allows you to not overspend but instead, optimize your ad for the best ROI.

Have you ever seen those top search results with the little “Ad” icon to the left of it? That’s PPC.

What's Covered: What Is Email Marketing? Email Audience Email Sender Name Email Subject Line Email Body Call To Action Email Signature Subscribers Who Don't Engage To Send or Not Send Key Email Analytics A/B Testing Emails What Is Email Marketing? Email Marketing is...