Video Production for Retail

Video Marketing for Products and Services

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How can marketing videos benefit retail businesses?

 

 Engage with Customers

Marketing videos can be a more engaging and interactive way to present products and services to customers vs. static images or text. This can help to capture the attention of potential customers and keep them interested in what you have to offer.

Increase Conversions

Video can be an awesome way to hone in on and highlight the value and benefits of what you offer. This tactic alone can help to drive more sales. Also, telling your story in a video can help to form an emotional connection between you and your potential customers. They’ll most likely feel more comfortable and willing to do business with you once they get to know you a little better.

Enhance SEO

Video can be a useful tool for enhancing search engine optimization (SEO) for your website. By using relevant keywords and phrases in your video titles and descriptions, you can increase your rankings in search results over time. If done correctly, this will result in more organic traffic heading to your website and ultimately more sales.

Improve Customer Retention

Video can be an excellent way to build long-lasting relationships with your customers. By creating and sharing personalized video content with existing and potential customers, you’ll foster a sense of loyalty and significantly increase customer retention.

Provide a Competitive Edge

Video can be a powerful way to differentiate your business from competitors. You can be the yellow apple in a basket of reds. By producing engaging and unique video content, you can separate your brand from the norm. This will ultimately, in turn, attract more customers to want to do business and be a part of your brand.

 

 

Five types of videos that can help market retail companies

Product Videos

Product videos are an excellent way to portray your product’s features and benefits to customers. This type of video proves to be really effective for online businesses so that potential customers can get a good sense of what they’re purchasing. An added benefit of these types of videos is the creative ability to use different methods for messaging about the product. Two examples of this would be on-screen text in order to highlight features or having a voice-over talent read a script to accompany the shots throughout the video.

How-To Videos

How-to videos are perfect for educating your customers about your products or services. A demonstration or instructions in the form of a how-to, allows customers to easily walk through the steps needed for your product or service. Most people can understand a process easier if they have a video that accompanies it rather than just text or images.

Customer Testimonial Videos

Customer testimonial videos are a powerful way to share the experiences of real customers after they use your products or services. These types of videos prove to be extremely effective at building trust and credibility with potential customers.

Sizzle Reels

Sizzle reels are fast-paced high-energy videos that offer viewers an exciting but short overview of some of your company’s best products or services or even showcase your brand as a whole. These reels are very engaging, usually with exciting music and the best video takes edited together into a segment that doesn’t allow for viewers to lose interest.

Sizzle reels are highly engaging and the perfect thing to share on social media, use within sales presentations or even keep as a landing page video on your website. They are short and highly engaging which makes them the perfect video type for sharing. This also helps with them living in areas where people have little patience for longer-style videos.

Behind the Scenes Videos

Behind the scenes videos are an awesome tool to add to your video library. They give customers a glimpse into the inner workings of your business, revealing what takes place internally. This also portrays your willingness to be transparent and allows them to gain a sense of comfort from your openness. These types of videos build strong connections with customers and allow them to know your full story.

About Us Videos

About us videos are popular for companies to use because they can be an effective way to introduce a company to potential customers and build trust and credibility. These types of videos typically provide an overview of a company’s history, mission, values, and products or services.

About Us videos can help to build a personal connection with potential customers which makes a company seem more approachable and relatable. They can also help build credibility for your brand by telling the story of your company’s history and values. About Us videos can also help with SEO by using keywords and phrases in the title and description that will help your chances of ranking higher in search results. Shareability is another benefit of this style of video, allowing you to reach people through social media and other platforms. Having a video on your landing page will increase conversions by up to 80% according to a study performed by Wyzowl. This is the perfect type of video to include there in order to give visitors insight into your brand’s backstory.

54% of consumers want to see more video content from a brand or business they support (HubSpot, 2018)
Video marketers get 66% more qualified leads per year (Optinmonster, 2019)
YouTube is the second largest search engine. It receives more than 1.5 billion users per month and plays over 1 billion hours of video each day to users (SEJ, 2018)
Viewers are 95% more likely to remember a call to action after watching a video, compared to 10 percent when reading it in text format (Forbes, 2017)

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